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What Is Data Harmonization? A Time-Saving Guide
Data is just like water—it’s everywhere and takes many different shapes. When collected and stored properly, you have what’s called a “data lake,” where you can swim in incredible, game-changing...
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The Importance of eCommerce Data Harmonization
The COVID-19 pandemic caused a sudden and seismic shift in the retail sector that influenced consumption patterns, shopping behavior, what and where consumers buy, and how much and how often they buy.
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How to Determine Price Elasticity: What CPGs Should Know
For consumer packaged goods (CPG) brands, pricing can feel like a high-wire act. Set pricing too low, and your company could be missing out on margin. Price too high, and demand could snap...
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Super Bowl: One of the Year’s Great Snacking Events
According to Wikipedia, 30 of the top 32 most-watched single-network broadcast events in the USA have been the Super Bowl. (This excludes global events such as 9/11, royal weddings and funerals, moon...
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How Data Harmonization Can Help CPG Companies Win Both Online and In-Store
Retail eCommerce growth continues post-pandemic, with sales projected to continue to rise at 8 percent globally through 2024. Food and beverage categories have one of the highest projected eCommerce...
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Chaos to Cohesion - How Data Harmonization Unlocks Omnichannel Data
As the retailer landscape continues to shift between online and in-store, it is becoming increasingly important to get a solid understanding of consumer sales within the omnichannel universe.
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Maximizing the Summer Season
Summer is not only a time for sunshine and relaxation, it's also a festival of feasting, socializing, family get-togethers, picnics, and major holidays like Memorial Day, 4th of July, and Labor Day.
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